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Market Memo

Beware of Wire Fraud

In Premier Sotheby’s CEO Budge Huskey’s latest column for the Sarasota Herald Tribune, he details the real risk of wire fraud in real estate transactions. Wire fraud goes well beyond the real estate industry, with prevalent risk from increasingly sophisticated hackers who trick consumers into transferring money under false pretenses. With real estate transactions, the …

Featured Properties Market Memo

New Build in Artistry | On and Off the Market in ONE DAY

A testament to exceptional presentation and strategic pricing, this Mondrian Court home in the highly desirable Artistry community went under contract immediately upon its listing. Positioned on one of the largest homesites in the development, with perpetual preserve views, this new build is an enticing opportunity to enjoy luxury living with nearly $600,000 in upgrades …

Market Memo

The SIR 2026 Luxury Outlook

The 2026 Sotheby’s International Realty Luxury Outlook is here, with specific projects for how premium markets will perform in the year ahead. The strongest projections build on last year’s trends of luxury outperforming the general market, in both volume and value growth. While market performance is hyper-specific to location, there are universal indicators that affluent …

Market Memo

Premier SIR Q4 Report

The just-published Premier Sotheby’s Quarterly Market Report provides a solid overview of the status of the real estate industry in some of the most sought-after communities in the markets we serve in both Florida and North Carolina. This information is highly beneficial in making decisions and shaping conversations as you consider either an acquisition or …

Market Memo

Interest Rates Drop to Their Lowest Since 2022

Recent weeks have welcomed exciting headlines in real estate news, from the surprise declaration that large institutional investors may be banned from single family home acquisition to today’s benchmark revelation that mortgage rates have fallen to their lowest level since 2022. With a decline of ten basis points from last week to 6.06 percent, today’s …

Market Memo

The 2026 Housing Forecast from realtor.com

The year is winding to a close, so what’s on the horizon for real estate trends in 2026?  Realtor.com has just released its forecast for the coming year, projecting more balance nationwide in 2026. While analysts do not expect the return of a booming market, they are anticipating a moderate rebound in available inventory and …

Market Memo

Read the Latest from Budge Huskey

In his latest column, Premier Sotheby’s CEO Budge Huskey details the role and the overarching value of our industry’s governing body and trade association, the National Association of REALTORS. There have been intense legal battles in the last year between consumers and the association and between brokerages about how to safeguard fairness for consumers in …

Market Memo

Perspective on Rate Cuts

What does the first Federal Reserve rate cut in more than 10 months mean for Florida real estate? In his latest column in the Sarasota Herald-Tribune, Premier SIR CEO Budge Huskey offers specific insight into the real estate trends – universally and locally – that are impacted by this rate cut and the prospect of …

Market Memo

The NAR Settlement – Happening Now

As the NAR Settlement takes effect, our CEO Budge Huskey shares his perspective on the impact to our industry and, most importantly, to our clients. His latest expertise was published in the Herald-Tribune. Please click here to read in full, or read the copy in full below. ____________________________________________________________________________________________________ With all the recent media attention, by …

Get to Know... Market Memo

Leading the Market with Our Trusted Network

As one of 105 members in Our Trusted Network, an exclusive circle of high-performing professional peers, I am thrilled to share that our collective market production totaled more than $4 billion in the last year. This global group of Sotheby’s realty advisors offers enhanced service to clients so that you are assured of a trusted contact …